业界资讯行业视野
传媒快报营销策划
数据中心人物访谈
品牌案例营销实战
前沿动态广告讲堂
先锋趋势创意营销
最新文章热文排行
箭牌卫浴:美好生活,从浴室K歌     洞察冲突为品牌持续创造价值:对

中国营销网:内容营销正在从艺术变为科学

2019-08-12 18:37来源:中国营销网责编:段良

中国营销网www.yingxiaon.com消息,2019年8月9日,以“算法驱动内容营销”为主题的第四届中国内容营销高峰论坛在北京万达文华酒店举办。中国国际公共关系协会常务副会长兼秘书长赵大力,中国商务广告协会会长李西沙,迪思传媒创始人、董事长黄小川以及诸多品牌和企业代表、行业精英、学界专家与会,中国广告网应邀参加。

China Advertising Network Beijing News, August 9, 2019, the 4th China Content Marketing Summit Forum with the theme of "Algorithmic Driven Content Marketing" was held in Beijing Wanda Wenhua Hotel. Zhao Dali, Executive Vice President and Secretary-General of China International Public Relations Association, Li Xisha, President of China Business Advertising Association, Huang Xiaochuan, founder and chairman of Dish Media, as well as many brand and enterprise representatives, industry elites and academia experts, attended the meeting. China Advertising Network was invited to attend.

会议提出,传统的传播格局正在发生巨变,大数据算法正在将内容营销从“艺术”转变为“科学”,在5G等技术的加持下,内容营销下半场将告别粗狂野蛮式生长向精准化和精细化转型升级。

It was pointed out that the traditional communication pattern is changing dramatically. Big data algorithm is transforming content marketing from "art" to "science". With the support of 5G technology, the second half of content marketing will change from rough and barbaric growth to precision and refinement.

赵大力:只有优质内容才能够经得起时代和环境的考验。

Zhao Dali: Only high quality content can stand the test of the times and the environment.

中国国际公共关系协会常务副会长兼秘书长赵大力在论坛发言中表示:中国公关行业已达到627亿元的行业规模,成为仅次于美国的全球第二大公关市场。5G时代和企业对“优质内容”的需求,为公关行业提供了新契机,但是也面临着众多新的冲击和挑战。只有优质内容才能够经得起时代和环境的考验。公关从业人员、内容营销业者必须适应传播环境、传播理念和传播技术的变化,转型升级,积极求变,寻找新的发展机遇。

Zhao Dali, Executive Vice President and Secretary-General of China International Public Relations Association, said in a speech at the forum that China's public relations industry has reached 62.7 billion yuan, becoming the second largest public relations market in the world after the United States. The 5G era and enterprises'demand for "high quality content" provide new opportunities for the public relations industry, but also face many new challenges and shocks. Only high-quality content can stand the test of the times and the environment. Public relations practitioners and content marketing practitioners must adapt to the changes of communication environment, communication concept and communication technology, transform and upgrade, actively seek change, and seek new development opportunities.

李西沙:广告如果停留在过去,还有人看吗?

Li Xisha: If the advertisement stays in the past, will anyone watch it?

 “媒体再大,广告再炫,但还有人看吗?”中国商务广告协会会长李西沙在发言中直言不讳地指出了当前传统广告面对的问题,他表示,现在相当多的广告人、广告作品还停留在过去,明知道这样下去不适应形势了,但怎么改?怎么变?李西沙提出,内容是什么?营销是什么?就是生活方式、品牌文化、生活态度,是与消费者拉近距离的方式。算法就是对消费者行为的精确计算,“算法驱动内容营销”就是找到消费者与品牌的共同话题,与消费者拉近距离。

"No matter how big the media is, the advertisements are flashy, but are there still people watching them?" In his speech, Li Xisha, president of China Business Advertising Association, pointed out the problems faced by traditional advertisements. He said that a considerable number of advertisers and advertising works are still in the past. He knew that this would not adapt to the situation, but how to change it? How did it change? What is the content of Li Xisha's proposal? What is marketing? It is the way of life style, brand culture and attitude towards life. It is the way to get closer to consumers. Algorithms are precise calculations of consumer behavior. Algorithms-driven content marketing is to find common topics between consumers and brands and to get closer to consumers.

黄小川:大数据算法正在将内容营销从“艺术”转变为“科学”。

 Huang Xiaochuan: Big Data Algorithms are transforming content marketing from "art" to "science".

相关文章

返回中国营销网首页

营销图文

更多图文资讯请进入中国营销网官网阅读

发表评论[ 账户禁言和解封规则 ]愿您的每句评论,都能给大家的生活添色彩,带来共鸣,带来思索,带来快乐。

中国营销网是中国广告营销门户网站,旨在传播广告营销资讯,本站内容如涉版权问题请发邮件到yingxiaohezuo@foxmail.com

中国营销网,广告营销行业权威网站-看营销资讯,来这里

Copyright (C)Yingxiaon.Com, All Rights Reserved.

违法不良信息举报邮箱:yingxiaohezuo@foxmail.com