China Advertising Network Beijing News, August 9, 2019, the 4th China Content Marketing Summit Forum with the theme of "Algorithmic Driven Content Marketing" was held in Beijing Wanda Wenhua Hotel. Zhao Dali, Executive Vice President and Secretary-General of China International Public Relations Association, Li Xisha, President of China Business Advertising Association, Huang Xiaochuan, founder and chairman of Dish Media, as well as many brand and enterprise representatives, industry elites and academia experts, attended the meeting. China Advertising Network was invited to attend.
It was pointed out that the traditional communication pattern is changing dramatically. Big data algorithm is transforming content marketing from "art" to "science". With the support of 5G technology, the second half of content marketing will change from rough and barbaric growth to precision and refinement.
Zhao Dali: Only high quality content can stand the test of the times and the environment.
Zhao Dali, Executive Vice President and Secretary-General of China International Public Relations Association, said in a speech at the forum that China's public relations industry has reached 62.7 billion yuan, becoming the second largest public relations market in the world after the United States. The 5G era and enterprises'demand for "high quality content" provide new opportunities for the public relations industry, but also face many new challenges and shocks. Only high-quality content can stand the test of the times and the environment. Public relations practitioners and content marketing practitioners must adapt to the changes of communication environment, communication concept and communication technology, transform and upgrade, actively seek change, and seek new development opportunities.
Li Xisha: If the advertisement stays in the past, will anyone watch it?
"No matter how big the media is, the advertisements are flashy, but are there still people watching them?" In his speech, Li Xisha, president of China Business Advertising Association, pointed out the problems faced by traditional advertisements. He said that a considerable number of advertisers and advertising works are still in the past. He knew that this would not adapt to the situation, but how to change it? How did it change? What is the content of Li Xisha's proposal? What is marketing? It is the way of life style, brand culture and attitude towards life. It is the way to get closer to consumers. Algorithms are precise calculations of consumer behavior. Algorithms-driven content marketing is to find common topics between consumers and brands and to get closer to consumers.
Huang Xiaochuan: Big Data Algorithms are transforming content marketing from "art" to "science".