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中国营销网:薅羊毛后续之利好营销

2019-11-11 18:34来源:中国营销网责编:段良站点:www.yingxiaon.com

IT之家11月11日消息 近日,B站UP主“路人A-”利用天猫网店“果XX旗舰店”操作失误,号召大量粉丝薅羊毛,以26元单价购买4500斤橘子,后引导粉丝举报店家,致其关店。此后,天猫网店“果XX旗舰店”已重新开放。
It house on November 11 news recently, station B up main "passer-by a -" made use of tmall.com's "fruit XX flagship store" operation error, called on a large number of fans to collect wool, to buy 4500 Jin of orange at 26 yuan, and then led fans to report the store and close it. Since then, tmall's "guoxx flagship store" has been reopened.

此前店铺“意XX旗舰店”曾迫于压力,发表声明让网友取消订单,店主称由于“店铺操作失误,导致一晚上店铺被拍下了几万单,涉及400万金额”,并称该店是他们借钱开的,是“生活唯一的希望”,希望顾客可以退款,不要再投诉,放他们“一条生路”。该店铺商品一度被清空,并展示多条被投诉“违规”记录,曾发出公告称进入“关店倒计时”。
Before that, the store "yixx flagship store" was forced to issue a statement to let netizens cancel the order. The owner said that because of "the wrong operation of the store, tens of thousands of orders were taken in one night, involving 4 million yuan", and said that the store was opened by borrowing money and was "the only hope of life". He hoped that customers could refund their money, do not complain again, and let them "live a life". At one time, the store's goods were emptied, and several records of "violation" were displayed. A notice was issued saying that the store would enter the "closing countdown".

11月8日,又一家被“薅”到商品清空的天猫店铺恢复运营了。
On November 8, another tmall store that had been "weeded" until the goods were emptied resumed operation.

在店铺首页的最新的公告中,该店称:“11月2日,由于我们店铺操作失误,短期内产生大量的订单以至于严重亏损,我们实在无力承担,感谢这段时间广大网友的极力声援,感谢天猫工作人员的热心帮助,给了我们重新经营的机会,我们深受感动。赠人玫瑰,手留余香,祝福好人一生平安!”
In the latest announcement on the front page of the store, the store said: "on November 2, due to our store's operational mistakes, a large number of orders were generated in a short period of time, which resulted in serious losses. We really can't afford it. Thank you for the strong support of netizens during this period, thank tmall staff for their warm help, and give us the opportunity to re operate. We are deeply moved. Give roses to others, keep fragrance in your hands, wish good people a safe life! "



本文标题:中国营销网:薅羊毛后续之利好营销
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